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1. Using Market Knowledge

by Deshpande, Rohit.

Edition: Material type: book Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Qualitative Consumer & Marketing Research

by Kozinets, Robert V.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).

3. the Handbook of Marketing Research : uses, misuses, and future advances

by Grover, Rajiv.,Ed.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

4. Qualitative Market Research : a comprehensive guide

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

5. Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

6. The Handbook for Focus Group Research

by Greenbaum, Thomas L.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

7. Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).

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